IPC Media produces just over 85 iconic media brands, with their print bands alone reaching almost two thirds of UK women and 44% of UK men and almost 27 million UK adults, while their online brands collectively reach 20 million users every month.
IPC’s diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Their men’s portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse and Hound, Rugby World and Decanter, as well as lifestyle bands including Nuts, Mousebreaker and NME.
Their mass market women’s division (IPC Connect) comprises famous women’s weeklies including Look, Now, Chat and Women; TV entertainment brands including What’s on TV, TV Times and TV and Satellite Week and, online, the goodoknow network.
IPC’s upmarket women’s division (IPC Southbank) comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including women and home and essentials and home interest brands including Ideal Home, livingetc and housetohome.
No comments:
Post a Comment